Keep Me Vivid range is ideal for protecting fashion colors and hair color that is difficult to maintain. This new generation of sulfate-free shampoo offers a luxurious lather for gentle cleansing. In addition, the nourishing formula fights mineral build-up that effects color vibrancy.

Features

• Sulphate free shampoo
• Formulated for colored hair
• Protects color from fading
• Eliminates mineral build-up
• Gently cleanses
• Maintains color intensity for up to 21 washes
• Delicious fragrance of vanilla, coconut and cotton candy

How to use

• Apply on damp hair
• Emulsify by massaging the roots
• Rinse and repeat shampoo
• Rinse thoroughly
• Follow with Keep Me Vivid Conditioner
• Use with Color Lamination and Velvetizer Cream